Brand Anxiety
Issue 129.
Brand Anxiety
Then, someone had an interesting idea: “What if we change the taste?”
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ISSUE 129
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Brand Anxiety

77 days and a dash of corn syrup. That’s all it took transforming what was arguably the world’s most recognizable brand, fucking it up beyond recognition, only to quickly fold under the wrath of the masses and ending up returning to the original, iconic recipe. The tale of New Coke – Coca Colas 77-day product disaster – showed just how badly the wish to “keep up with the times” might blow up in your face, even for the big boys of branding.

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Brand Anxiety